02.3
Before the launch

A look at the sharing city phenomenon, from December 2014

February 2015 Launch Amsterdam Sharing City


Early 2015, all ambassadors convened and together they officially launched Amsterdam Sharing City. The municipality was involved from the very beginning. They already stood out by being one of the first municipalities in the world to develop regulations around Airbnb. And from the moment Pieter and Harmen approached the City’s Chief Technology Officer (Ger Baron) and vice mayor Kajsa Ollongren, they were enthusiastic. As Ollongren, also Alderman of Economic Affairs, put it during the launch: ‘The consumer has in recent years become increasingly powerful. The sharing economy is a huge opportunity. It just fits well with Amsterdam. That’s why we want to be known as a Sharing City.’

The purpose of the Sharing City initiative is to create a playground for pilot projects. An urban living lab where all stakeholders pilot with this new phenomenon and share insights and experiences. Amsterdam already houses a large number of promising sharing economy platforms, but it’s also up to more ‘traditional’ organizations like for instance SMEs, NGOs and local governments to start addressing the sharing economy. From startups to corporates, from community center to public library, from an insurer to the airport: they’re all ambassadors putting Amsterdam on the map as a city that has sharing on its mind. As Daan Weddepohl, founder of one of the very promising Amsterdam startups Peerby put it: ‘The city is a source of abundance.’

Kajsa Ollongren, Alderman for Economic Affairs and vice-mayor of the City of Amsterdam, who took the stage on behalf of the city government.

“The consumer has in recent years become increasingly powerful. The sharing economy is a huge opportunity. It just fits well with Amsterdam. That’s why we want to be known as a Sharing City.”