Since the launch

Role of the CTO office

'We say: practise what you preach. We want to make an inventory of our goods. What can the city share with the city?'

After the launch

Role of the CTO Office

In an interview with Ger Baron, the Amsterdam Economic Board’s ICT/e- Science Cluster Manager,, the relationship between Amsterdam and the col- laborative economy was discussed.

Is there a real need for Amsterdam to respond to the upcoming collaborative economy?

I would not call it a real need, but Amsterdam definitely sees a lot of oppor- tunities and challenges regarding the collaborative economy. Sharing is of all time, we have always shared our knowledge and goods with our families and friends. The difference is that due to the recent technologies, there are more possibilities. You can reach more people, the sharing economy is a worldwide trend. For the city this provides opportunities, more effective use of products can lead to a more liveable city. Sharing can be a trigger for community build- ing as well.

What will the city government contribute to Amsterdam Sharing City?

At the moment the city is following this trend closely. We are looking at the opportunities and how to stimulate these, but also at the challenges and how we have to cope with these. Sometimes the city will stimulate and facilitate, for instance if a social sharing business wants to start in Amsterdam. We want to provide start-ups with a great start in Amsterdam.

Sometimes we have to enforce, but at the same time we will have to check if rules and regulations are still accurate. Who and what is being stimulated or protected by these rules and what is the contribution of this new business in this context?

We say: “practise what you preach”. We want to make an inventory of our goods. What can the city share with the city?

What are its best opportunities and greatest threats?

The opportunities:


  • Increase in innovation (possibilities)
  • More efficient and sustainable use of resources
  • More and easier and cheaper access to services and products
  • Increase in social cohesion
  • Opportunities for local businesses and new businesses, e.g. creative startups, this can lead to growth in local investment and anyone can be an entrepreneur


  • As a government we have to focus on quality, safety and a just market
  • Innovation is always disruptive, which can be both positive and negative
  • We have to make sure there is a level playing field, and prevent some busi- ness creating a monopoly, with no room for other companies.
  • Determining when it is sharing and when it is business, and then other rules are applicable.